Brand

lululemon

My Role
  • Direction
  • Process
  • Strategy
  • Creation
  • Enrolment
  • Rollout
  • Training
  • Adoption
Year

2018

The Why

lululemon brought me in to build and establish the product design (UX) team to support their e-commerce business. Before I joined, lululemon had operated without a dedicated team focused on their user experience. In my experience, teams need a consistent process to ensure repeatable results.

The Value

An aligned upon experience design process provides a framework for the product design team to execute their work. An aligned upon experience design process provides a framework for the product design team to execute their work. A defined process gives cross-functional teams visibility into how we’ll solve problems and frames expectations for results.

The Outcome

Process should guide exceptional work but not get in the way of results. As such, the experience design process I developed is implemented based on needs. Typically, 70%-80% of our defined process resulting in user-centric solutions that focused on anticipating needs and delivering best-in-class results.

Further Reading

For more on my approach to product teams and building products that users love checkout this post I had featured on UX Collective: The Business Value of Design.