Growth-led marketing leader
Michael Preuss
I help teams win category attention, build AI-first GTM systems, and convert execution into pipeline outcomes.
Explore by lens
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Strategic writing
Signal
- S1
I'm giving away the system I use to make go-to-market output with LLMs predictable.
- S2
Git gives you the mechanics: diffs review owners history Now the whole team can upgrade the system, not just the draft, without re-loading the company into every session.
Next links
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Strategic writing
Signal
- S1
I'm giving away the system I use to make go-to-market output with LLMs predictable.
- S2
Git gives you the mechanics: diffs review owners history Now the whole team can upgrade the system, not just the draft, without re-loading the company into every session.
Next links
Writing
The Lock-In Is Moving
2026-05-11 · 5 min
In decentralized AI, more model and compute choice does not create control if context stays trapped inside product surfaces.
decentralized-ai · context-engineering
Signal
- S1
Opening up where the work runs can make AI more resilient, verifiable, and price-competitive.
- S2
The biggest misconception in decentralized AI is that choosing where intelligence runs creates agency.
Writing
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
aeo · seo
Signal
- S1
Pew found Google users clicked traditional links less often when an AI summary appeared.
- S2
Google says AI Overviews and AI Mode don't require special AI-only files, special schema, or parallel pages.
Proof points
- P1
reusable answer units inside a visibility, comprehension, and conversion loop.
Writing
When Your Differentiation Becomes a Release Note
2026-02-23 · 11 min
An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks.
Strategic writing
Signal
- S1
Since September 2025, I've been consulting with agentic AI and AI infrastructure companies, while also living day-to-day in the tools.
- S2
If you're trying to compete in this zone, you're competing with shipping velocity.
Next links
Writing
How to Tell Your Differentiation Is About to Become a Release Note
2026-02-25 · 7 min
A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.”
Strategic writing
Signal
- S1
The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specific risk profile.
- S2
You can't out-velocity a platform inside its own surface.
Proof points
- P1
When Your Differentiation Becomes a Release Note (the story and market physics) How to Recalibrate Fast (Before the Market Recalibrates You) (the 7 to 14 day sprint) How Small Teams Win Against Giants (the small-team playbook)
Next links