Marketing & growth executive
Michael Preuss
I help AI infrastructure and technical B2B companies grow customers, usage, and revenue by turning complex products into clear positioning, differentiated brands, and proof worth engaging with.
Explore by lens
Selected writing and work
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Strategic writing
Signal
- S1
I'm giving away the system I use to make go-to-market output with LLMs predictable.
- S2
Git gives you the mechanics: diffs review owners history Now the whole team can upgrade the system, not just the draft, without re-loading the company into every session.
Next links
Writing
The Lock-In Is Moving
2026-05-11 · 5 min
In decentralized AI, more model and compute choice does not create control if context stays trapped inside product surfaces.
decentralized-ai · context-engineering
Signal
- S1
Opening up where the work runs can make AI more resilient, verifiable, and price-competitive.
- S2
The biggest misconception in decentralized AI is that choosing where intelligence runs creates agency.
Writing
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
aeo · seo
Signal
- S1
Pew found Google users clicked traditional links less often when an AI summary appeared.
- S2
Google says AI Overviews and AI Mode don't require special AI-only files, special schema, or parallel pages.
Proof points
- P1
reusable answer units inside a visibility, comprehension, and conversion loop.
Writing
When Your Differentiation Becomes a Release Note
2026-02-23 · 11 min
An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks.
Strategic writing
Signal
- S1
Since September 2025, I've been consulting with agentic AI and AI infrastructure companies, while also living day-to-day in the tools.
- S2
If you're trying to compete in this zone, you're competing with shipping velocity.
Next links
Writing
How to Tell Your Differentiation Is About to Become a Release Note
2026-02-25 · 7 min
A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.”
Strategic writing
Signal
- S1
The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specific risk profile.
- S2
You can't out-velocity a platform inside its own surface.
Proof points
- P1
When Your Differentiation Becomes a Release Note (the story and market physics) How to Recalibrate Fast (Before the Market Recalibrates You) (the 7 to 14 day sprint) How Small Teams Win Against Giants (the small-team playbook)
Next links