Marketing & growth executive
Michael Preuss
I lead growth for AI infrastructure and technical B2B companies, with positioning and brand as core drivers of demand. I get the programs working, hands-on or with the existing team, then hire people to run and scale what we’ve proven.
Explore by lens
Selected writing and work
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Strategic writing
Signal
- S1
I'm giving away the system I use to make go-to-market output with LLMs predictable.
- S2
Git gives you the mechanics: diffs review owners history Now the whole team can upgrade the system, not just the draft, without re-loading the company into every session.
Writing
Babe, wake up - it's 3/6/9 weeks now.
2026-09-09 · 6 min
The 30/60/90-day plan, updated for marketing leaders working with AI.
leadership · ai
Signal
- S1
Before the official start date, ask your hiring manager what the team already uses for AI, where company knowledge lives, and what you can access.
- S2
For Blaxel, I built a Market Signal agent to bring together competitor activity and developer discussions, then propose recommendations with sources attached.
Proof points
- P1
Michael Watkins' The First 90 Days needs to drop the zero and shorten the timeline - with AI, the 30/60/90 day plan is now the 3/6/9 week plan.
Writing
The Lock-In Is Moving
2026-05-11 · 3 min
AI tools can hold the reasoning behind your team's decisions. What happens when you switch, and what does that mean for customer retention?
decentralized-ai · context-engineering
Signal
- S1
You can take the campaign reports and budget plan to another AI tool and still leave behind much of what the team learned making those decisions.
- S2
For tasks several models can handle, I think more of AI's lock-in will come from having to put that knowledge back together before another tool can do useful work.
Next links
Writing
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
aeo · seo
Signal
- S1
Pew found Google users clicked traditional links less often when an AI summary appeared.
- S2
Google says AI Overviews and AI Mode don't require special AI-only files, special schema, or parallel pages.
Proof points
- P1
reusable answer units inside a visibility, comprehension, and conversion loop.
Writing
When Your Differentiation Becomes a Release Note
2026-02-23 · 11 min
An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks.
Strategic writing
Signal
- S1
Since September 2025, I've been consulting with agentic AI and AI infrastructure companies, while also living day-to-day in the tools.
- S2
If you're trying to compete in this zone, you're competing with shipping velocity.
Next links
Writing
How to Tell Your Differentiation Is About to Become a Release Note
2026-02-25 · 7 min
A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.”
Strategic writing
Signal
- S1
The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specific risk profile.
- S2
You can't out-velocity a platform inside its own surface.
Proof points
- P1
When Your Differentiation Becomes a Release Note (the story and market physics) How to Recalibrate Fast (Before the Market Recalibrates You) (the 7 to 14 day sprint) How Small Teams Win Against Giants (the small-team playbook)
Next links